Forecast Your Recurring Growth
The beauty of a subscription model is predictability, but the math can be deceptive. A small change in your monthly churn rate can be the difference between a business that scales and one that plateaus. This tool helps you visualize how new growth interacts with customer retention over a 12-month horizon.
Understanding the Key Metrics
MRR & ARR: Your Monthly and Annual Recurring Revenue. These are the "heartbeat" metrics of your business.
The Churn Factor: This is the percentage of customers who cancel each month. Even a "low" churn of 5% means you have to replace 60% of your customer base every year just to stay at zero growth.
The 12-Month Outlook: We calculate your total subscriber count one year from now, accounting for both your monthly growth and the compounding effect of your churn.
How to Use the Projections
Use the Growth Slider to set a realistic number of new sign-ups you expect each month. Then, adjust the Churn Slider to see how improving your customer retention by just 1% or 2% can exponentially increase your year-end revenue without you having to find a single extra lead.
Are your margins too thin? Most subscription businesses bleed revenue because their entry price is too low to cover their churn costs. Increasing your tier prices is the fastest way to boost MRR.
Calculated your growth? Now use the ROI Calculator to determine how much you can profitably spend on ads to acquire those new subscribers.
Ready to go all-in on recurring revenue? Incorporate these projections into a formal strategy with our Business Plan Generator.