Measure Success and Plan for Growth
The Return on Investment (ROI) is the ultimate metric for any business owner. Understanding your ROI ensures you aren't just "buying" revenue at a loss, whether you are reviewing a past marketing campaign or trying to determine your budget for next month's ads.
Performance Tracking
Use this mode to calculate the efficiency of an investment you’ve already made. By comparing your initial cost to the final value, you can see which channels are actually profitable and which are simply vanity metrics.
A high ROI is great, but are your margins healthy? Check the Profit Margin tool to ensure your business can support its growth.
Acquisition Planning
Before you spend a cent on Google or Meta ads, you need to know your "Breakeven CAC" (Customer Acquisition Cost). Use this mode to work backward from your Customer Lifetime Value to find the maximum amount you can afford to pay for a lead while still hitting your profit targets.
Not sure what a customer is worth? Use the Subscription Revenue Calculator to find your Lifetime Value (LTV) first.